Social Media Manager
August 2018 - Present
Serves as team project manager, ensuring all content pieces for social channels are uploaded and approved by legal team with minimal friction.
Manages content calendars for all social media platforms, including copywriting, scheduling, and tracking all content pieces
Ideates product-first content franchises in order to educate users on product tools in engaging ways.
Creates and shares creative, partner, and campaign performance reports on a weekly and monthly basis.
PayPal
(Honey)
FitOn
Social Media Manager
November 2018 - July 2018
• Currently creates and implements growth strategy on all social media channels.
• Analyzes metrics across multiple social media channels and recommends ways to optimize channel performance.
• Curates on-brand content from influencers, trainers, and other entities to post on all social channels. Identifies moments from previously captured footage that can be repacked for social.
• Identifies new growth opportunities in the influencer marketing space and provides recommendations for potential partnerships. Creates and implements targeted social ads in order to facilitate brand channel growth.
Rooftop Cinema Club
Digital Content Manager
May 2018 - November 2018
• Currently managing all branded channels and social media channels.
• Accelerated growth of Rooftop Cinema Club’s Instagram engagement by 73% and Facebook followers by 22% over a three month period.
• Manages multiple vendors, photographers and videographers to create compelling visual assets for organic and paid content.
• Develops, manages, and executes social and paid media campaigns in order to support nationwide launches and always on content.
• Analyzes metrics across multiple social and digital channels and recommends ways to optimize performance, including site traffic and social media follower growth.
• Provides recommendations for global marketing team related to execution of paid media strategy, social media platforms, advertising updates, social media tools, and vendors.
• Manages effective eCRM campaigns with a focus on increased engagement and database growth.
• Responsible for all social and digital content creation, including copywriting for blogs, newsletter, and social media content.
Premier Nutrition Corporation
(Post Holdings)
Social and Digital Marketing Coordinator
June 2015 - January 2018
• Managed development of content calendars and oversaw all social media channels. Accelerated growth of Premier Protein’s Instagram community by over 1,133% and Facebook engagement by over 780%.
• Oversaw updates, maintenance, and functionality for seven American and Canadian PNC websites. Managed the development of four major website updates from conception to launch.
• Fostered working relationships with bloggers and key social media influencers. Provided broader team with recommendations for authentic consumers to leverage for national, targeted digital marketing campaign.
• Managed multiple agencies, vendors, photographers, and artists to create compelling visual assets, resulting in 66% YoY average growth in Instagram engagement.
• Developed, managed, and executed social media campaigns in order to drive brand objectives, including targeted social ads.
• Executed research and created recommendations related to social media platforms, advertising updates, social media tools, and vendors.
• Analyzed metrics across multiple social and digital channels and recommended ways to optimize performance, including site traffic and social media follower growth.
• Responsible for onboarding and training three new employees in the marketing department.
Premier Nutrition Corporation
(Post Holdings)
Social Media Assistant
March 2015 to June 2015
• Created photography and digital assets for all social media platforms.
• Reviewed user comments and responded in a timely manner to foster a positive community.
• Managed multiple contests and executed prize fulfillment.
Ad Astra Solutions
Community Manager
January 2015 to May 2015
• Managed development of brand’s website. Created content strategy, sitemap, copy, and design.
• Directed artists to create relevant visual assets for social and digital channels.
• Responsible for developing strategic social and digital marketing plans in order to provide direction for brand’s public-facing communications.
• Built relationships with industry professionals and potential customers.