Honey
Led Honey’s organic social ecosystem, overseeing planning, content calendars, publishing, reporting, and optimization across six platforms and the brand blog. Managed legal and compliance workflows for 600+ annual content assets while partnering cross-functionally with paid media, Member Experience, and co-marketing teams to drive engagement, retention, and revenue impact.
Always-On Social
Contributed to Honey’s always-on social creative across six platforms and blog, concepting platform-native content and writing copy for Instagram, TikTok, X, and long-form editorial. Collaborated closely with graphic designers and video editors to bring ideas to life, occasionally filming and supporting short-form video production. Helped shape recurring content series and ensure brand consistency across 600+ annual evergreen and campaign assets.
Campaign Support:
LA Our Way
During the 2019–20 NBA season, the LA Clippers partnered with Honey on a multi-level campaign, commissioning three emerging Los Angeles artists to design limited-edition t-shirts that were released during a Clippers vs. Lakers matchup.
I led the social and contest activation for the campaign, developing the giveaway strategy and managing the social rollout across Instagram and Twitter. My responsibilities included coordinating campaign assets, writing social copy, working cross-functionally to align messaging, and overseeing contest execution and winner fulfillment, resulting in a 40% increase in impressions across campaign posts.
Recognition
Webby Award Winner: Social, Features (2021)
Webby Award Honoree: Promotions & Contests (2021)
→ View Webby Listing
Campaign Support:
Pass the Card
Led the end-to-end development of Honey’s 2020 “Pass the Card” Mother’s Day campaign, launching the brand’s TikTok presence and driving 41.9K+ owned impressions. Concepted a digital video chain supporting Honey’s $100K donation to Baby2Baby, partnering with influencers including Addison Rae, David Dobrik, and Daisy Keech to amplify the initiative to a combined audience of 50M+ followers. Managed fan outreach, publishing, social listening, and performance reporting, demonstrating the power of influencer-led digital storytelling to drive awareness and social impact.
Campaign Support:
Honey’s Favorite Things
From 2019-2023, I led the execution of Honey’s Favorite Things, an annual holiday giveaway campaign designed to highlight trending products while driving engagement across Honey’s Instagram channel. Each year the campaign featured curated items from TM+ partner brands, combining seasonal community engagement with strategic brand partnerships.
I worked closely with our TM+ and partnership teams to identify brand partnerships that aligned with Honey’s audience. My responsibilities included product selection, project managing creative asset production, writing campaign copy, coordinating legal approvals and brand approvals, and overseeing winner selection and prize fulfillment.
Average Campaign Performance
1.4K new followers gained per campaign
43K engagements generated
143K impressions reached
Partnerships & TM+
Partnered with TM+ and Co-Marketing teams to execute 100+ strategic brand integrations across Honey’s organic channels and blog, overseeing creative development and performance analysis. In 2023, these placements comprised one-third of organic content and delivered measurable incremental revenue impact, alongside 922K impressions, 94K engagements, and 5.1x benchmark engagement performance.
Social Voice & Storytelling
Owned Honey’s Twitter/X voice, authoring 100% of channel copy and shaping the platform’s tone and engagement strategy. Served as a primary contributor to the Honey blog, writing long-form content that translated product value into clear, customer-first storytelling. Maintained messaging consistency across social, editorial, and campaign content while collaborating cross-functionally to align creative with broader business priorities.
Selected Social Writing
Examples of platform-native content I authored for Honey’s Twitter/X presence:
Influencer Engagement: MrBeast
3.98M reach · 12.8K engagements → View Tweet
Brand Partnership — Kawhi Leonard
669K reach · 3.8K engagements → View Tweet
Brand Voice Moment
89K reach · 3.7K engagements → View Tweet
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Blog Writing
Examples of long-form content I contributed to the Honey blog, translating savings strategies and shopping trends into practical guidance for readers.
Tax Season Survival Guide (2024) → Read Article
Seasonal Shopping Guide (2024) → Read Article