Honey
Led Honey’s organic social ecosystem, overseeing planning, content calendars, publishing, reporting, and optimization across six platforms and the brand blog. Managed legal and compliance workflows for 600+ annual content assets while partnering cross-functionally with paid media, Member Experience, and co-marketing teams to drive engagement, retention, and revenue impact.
Always-On Social
Led day-to-day channel strategy and execution, building an in-house influencer network, activating engagement-driven initiatives, and directing external creative partners to ensure a consistent, high-impact brand presence across platforms.
LA Our Way
During the 2019–20 NBA season, the LA Clippers partnered with Honey on a multi-level campaign commissioning three emerging Los Angeles artists to design limited-edition t-shirts. Released during a Clippers vs. Lakers matchup and promoted through Instagram and Twitter giveaways that I managed, the campaign earned a Webby Award Honoree for Promotions & Contests (2021) and drove a 40% increase in impressions.
Pass the Card
Led the end-to-end development of Honey’s 2020 “Pass the Card” Mother’s Day campaign, launching the brand’s TikTok presence and driving 41.9K+ owned impressions. Concepted a digital video chain supporting Honey’s $100K donation to Baby2Baby, partnering with influencers including Addison Rae, David Dobrik, and Daisy Keech to amplify the initiative to a combined audience of 50M+ followers. Managed fan outreach, publishing, social listening, and performance reporting, demonstrating the power of influencer-led digital storytelling to drive awareness and social impact.