Premier Protein
I owned social and web strategy for Premier Protein, scaling Instagram by over 1.3K% and increasing Facebook engagement 780%. From campaign ideation and paid social execution to site relaunches and vendor management, I led cross-functional efforts that drove measurable digital growth.
Always-On Social
Led day-to-day channel strategy and execution, building an in-house influencer network, activating engagement-driven initiatives, and directing external creative partners to ensure a consistent, high-impact brand presence across platforms.
"What Shake Flavor Are You?"
Led the concept and execution of the FY18 “What Shake Flavor Are You?” social campaign in support of a new product launch, extending the initiative into a fully developed interactive quiz experience that I managed end-to-end.
Content Hub Development
Led the development and launch of PremierProtein.com’s content hub, overseeing creative direction, QA across desktop and mobile, and CMS implementation , including publishing 50 ambassador bios and six evergreen articles.