Rooftop Cinema Club
Led U.S. social and digital strategy for Rooftop Cinema Club, driving measurable engagement growth across platforms. Oversaw all organic and paid content, directed creative vendors, and executed nationwide campaign launches while optimizing performance across social, paid media, and eCRM to increase audience engagement and database growth.
Venue Launch Strategy & Execution
To support Rooftop Cinema Club’s rapid U.S. expansion into Hollywood and Houston, I spearheaded an integrated, multi-channel launch campaign spanning Instagram, Facebook, Stories, blog, and email. I led creative production, developed platform-specific messaging, and executed coordinated organic and paid strategies to generate pre-launch buzz and sustained engagement — culminating in sold-out opening shows at both venues.