PowerBar
Supported PowerBar’s digital marketing team by managing web content development and athlete partnership storytelling. Led the launch of the brand’s athlete ambassador webpage, creating a centralized platform that showcased sponsored athletes and extended the program’s reach through social sharing.
Athlete Ambassador Program Launch
Led the development and launch of PowerBar’s athlete ambassador webpage, creating a centralized hub to showcase the brand’s sponsored athletes. Published 50+ athlete profiles and ensured cross-platform functionality while supporting social amplification as ambassadors shared their bios with their own audiences.